Join Us at Culina+Connect!

Where Taste Meets Trade, Success is Served

18-19 September 2024 Köln,Germany
LA VIE Eventlocation
Ernst-Heinrich-GeistStraße 22
50226 Köln-Frechen

Opportunity to partake in a market share

Culina+Connect, featuring the participation of purchasing directors from Germany’s leading chain supermarkets, offers you the opportunity to partake in a market share worth approximately 12 Billion 124 Million Euros.

Grow Your Business with B2B Meetings

Seize the opportunity to meet face-to-face with purchasing directors from Germany’s leading supermarket chains at specially arranged B2B meetings. Introduce your products directly to industry leaders and establish valuable business connections.

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Meet Germany’s Procurement Leaders at Culina Connect

Germany’s leading supermarket chain purchasing directors are waiting for you at the Culina Connect fair. Take advantage of this unique opportunity to present your products to the top figures in the industry.

Effective B2B Meetings at Culina Connect

Our specially arranged B2B meetings at Culina Connect will bring your products directly to relevant buyers. Strengthen your business connections and reach the right audience. These meetings provide an opportunity to establish strategic relationships that will contribute to the growth of your business.

 

Expand Your Market with Culina Connect

Culina Connect offers an excellent platform for entering the German market. Solidify your position in Germany’s food and beverage market, gain new collaborations and customers. Showcase your products in one of Europe’s largest economies and increase your international visibility.

Step 1: Pre-Qualification

To ensure a perfect match between our exhibitors and the purchasing directors of Germany’s leading supermarkets, we conduct a thorough pre-qualification process. Interested companies are required to submit detailed information including:

  • Product and service offerings
  • Production capacity and export capabilities
  • Quality and food safety certifications
  • Ability to comply with European market standards for production and logistics
  • Have you defined your customer target groups?
  • Which sales channel do you prefer? Retail or wholesale
  • Do you already know the market conformity of your products?
  • Do your products have the right packaging size and quality of packaging?

This information will help us assess your company’s readiness to meet the demands of the German market and facilitate successful B2B matches.

Step 2: Contract and Payment
We will finalize participation through a contract outlining terms of engagement and participation fees. Our goal is to make this process as smooth as possible, ensuring you can focus on what truly matters – making impactful connections.
Step 3: B2B Matchmaking

We will arrange tailored B2B meetings with purchasing directors from supermarkets with the greatest potential for your products. These meetings are designed to foster meaningful connections, allowing you to present your products directly to key decision-makers.

Note: Only sales in Germany, source: EHI Retail Institute based on NilensenIQ Tradedimensions, partially: Annual reports.